May 15, 2018 | EVENTS

May 15, 2018 | EVENTS

Kalamba Games attending G2E Asia

Exploring further distribution

Following a recent games regional distribution agreement to SOLID Gaming, we have experienced an overwhelming uptake and interest in our games in Asia. Off the back off this exciting development our sales and marketing team will be attending the upcoming G2E Asia event in Macau for the first time.

With our localisation strategy, we have sought to go well beyond the market standard of simply translating game text. With the emergence of China, Japan, and other Asian markets as a focus for operators, Kalamba believes that it is necessary for European suppliers to adapt to local needs more than the current market standard, and our games reflect that. Beyond localization of just game text, we have focused our localization strategy along several pillars:

    • Localization of game logos into key languages, with game logos appearing in the relevant language for several markets. The localized game titles themselves are created by a native speaker designer for each language, and are designed to take maximum advantage of the word plays and cultural references of the target market.
    • Localized Lobby icons and other marketing materials to be used by operators for their target markets.
    • Game designs based on themes relevant to the local audience.

Connecting People and Innovations in the Asian Entertainment Industry
Global Gaming Expo Asia (G2E Asia) is renowned as a key gaming and entertainment business hub across the continent. It is the must attend marketplace for the Asian gaming-entertainment industry, offering a one-stop platform to the industry professionals to network, forge fresh connections, source new products and solutions, and gain a deeper insight into the latest global industry trends. Every year, over 95% of Asian casino operators attend G2E Asia to look for cutting-edge products and solutions and gather upcoming industry trends. Held in Macau – the heart of Asian gaming-entertainment, G2E Asia is the ideal hub where professionals network and conduct business.

Founded in December 2016 by two C-level industry veterans with significant experience in, both RMG and social casino, B2C operations and B2B products. Identifying a gap in the marketplace for a supplier who brought the best of social casino to RMG, along with game design expertise with focus on revenue drivers that make operators successful.